Drinks like this classic turned into an icy experience keeps frozen drinks in the top-10 bestselling cocktails during the summer. Mike DiTota, The Smith Bar Manager who oversees all restaurants concurs with Ellis and comments, “We are big fans of frozen drinks, and think they offer an opportunity to enjoy a cocktail in a new way.” At The Smith this currently means you can enjoy a frozen French 75. The same is true in New York, where The Smith changes up their menu seasonally to wow guests in their always-packed restaurants. Made-to-order beverages have become a way of creating meaning or fun in people’s daily lives, not just a means of hydrating or getting caffeine.”Īccording to Kala Ellis, Beverage Director at Indigo Road Hospitality, frozen drinks in Nashville have always been a fun thing. In general, beverages are becoming more complex and varied, with a wide range of choices, including customizable options. She continues, “We are also seeing our machines and accessories being used to create an ever-wider range of cold and iced beverages, including specialty coffee and smoothies. At Vitamix® Lisa Klein, VP, Commercial and International sales, also reports an uptick and says, “After the first wave of the pandemic, the demand for our commercial machines, such as The Quiet One®, went up and it continues to increase, alongside rising consumer demand for cold and frozen beverages in quick-service restaurants.” That pre-made option that keeps guests happy while effectively addressing the ongoing issue of short on staff situations is one reason frozen drinks are here to stay. ![]() Founder Stacie Weisman notes the benefit of a strong frozen drinks program for operators as she says, “It’s great with the shortness of staff, you don’t have to worry, you have a pre-made drink that you just have to pull the handle to.” Life is being enjoyed 35-40% more so far this summer if sales at Bloomers Frozen Drinks are any indication. Lest you worry that the ever-popular frozen Margarita or Pina Colada are going to take a back seat, don’t. There’s no question that frozen drinks are holding steady, and rosé wine with its rosé all day craze is sticking around, but the thing bringing us the most liquid joy right now is the ability to sit back and enjoy the return of the simple, refreshing highball. Summer 2022 is officially the take it easy and enjoy life in a glass summer. With the news coming out of the Supreme Court last month aligning with the official start of summer, the country is going to be needing a big one, or a few, no matter whether they are mourning or celebrating the decision.įortunately, for every bar and restaurant’s bottom line, summer menus recently kicked in or are about to, and soon you’ll have the answer to the question… what’s the drink of summer 2022? The answer is… while we hate the idea of jumping on trends here at because it’s got that fly-by-night feel, we know a good thing happening when we see it. ![]() In good times and in bad, people walk into a bar or restaurant looking for a beverage to buoy their mood.
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